Media, Technology and Entertainment

Had the opportunity to be on a panel of judges for a business plan competition last weekend at the College of Business, UNT.  The topic which gets more interesting every day, involved the convergence of media, technology and entertainment. The format allowed for the students to be able to evaluate a situation at a given enterprise, perform a fairly extensive SWOT analysis,  study industry and technology trends, identify creative solutions to transform the company and define an operating model for executing the proposed solution.  The presentations were well-researched, thorough and professional, the analysis was sound and the solutions – well – some were predictable and some refreshingly interesting. The occasion was another reminder that we are just getting started with the transformation of these industries!. The opportunities seem endless. Next generation, ‘disruptive’ companies could emerge from any direction but ‘old-economy’ traditional enterprises are not going away. They can effectively compete and win in the marketplace as long as they are constantly evolving, and are able to predict and perhaps even lead trends.

The fundamental questions are still most profound –

(a) What does the American consumer consider digital ‘entertainment’ ?
(b) How does he choose to consume this entertainment ? and
(c) How much is he willing to pay for it  ? (and the related question of what the profitable business models are ?).

With that as the backdrop, we can dissect the problem and opportunity space in any number of dimensions. Opportunities and viable businesses are going to be defined and built at the intersection of these dimensions. What are these dimensions and the influencers in each of these dimensions? Here is a rough list

Content – movies, games, books
Delivery channels – physical store fronts, online store fronts, mail (?), streaming
Technology –  smartphones, tablets, other devices, holograms ?
Communication – the telecom service providers, network provisioners
Software – content management, distribution
Media – DVDs (what is that!?), web
Licensing – production studios, ad agencies
Talent – writers, directors, actors, social media (?)
User experience – speed, convenience, portability, mobility, interaction (games, interactive movies, avatars!)
Economics – what do these things cost, what markets can be reached, what are the pricing, revenue models ?

And finally who are the players in these dimensions, today?. How many will survive and flourish and what new entrants can we expect tomorrow? We shall see !

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Takeaways from TiECON Dallas 10/16/10

Good to see Dallas TiE back in action!.. Nice event with a good mixture of Dallas and Bay area entrepreneurs present. And honored to have been able to lead a panel discussion at the event. Finally getting around to blogging about it today. Several topics in play – Wireless, Social Media, Venture Capital and Globalization  – or shall we say the “4 Ms” – “Mobility, Media, Money and Markets”?

First, on Mobility, the term ‘convergence’ has been used in telecom for years, may be decades, in the context of media, devices etc. Now it has taken on even greater significance with the explosion of smart phones.. The landgrab is fierce among the Device manufacturers – RIM, Apple, Samsung…, Service Providers – Verizon, AT&T, Sprint…., OS providers - Microsoft, Symbian, Google (Android)…., and groups that were not talked about much at the session – the Content developers that include large old media players such as Time Warner, and the new Advertising giants such as Google and Yahoo.

The last two categories seem to offer great opportunities for entrepreneurs, considering advertising on the net is now mainstream and there is an seemingly infinite appetite for mobile apps from enterprises and consumers – to do business differently and then relax at ‘Farmville’!

Second, as it relates to the new Media, it is amazing how quickly the latest form of ‘Media’ has completely surrounded humankind. Facebook, Twitter, YouTube and Linked In now seem to dictate how the Fortune 500 allocate their advertising dollars to reach that humankind, even more than the Yahoos, Googles and Bings.  This transition has happened faster than the transitions from Newspapers to Radio/TV and then to the Internet.

On the flipside, the interaction you have with people when you meet them face to face is infinitely more powerful. And it was interesting to note that most people came to know about these ‘online’ trends at a physical event like this. And I still love the feeling of opening my crisp WSJ in the morning, spreading it out and getting a quick read on what happened in the world (may be that hologram device that can simulate the same experience of opening and reading paper is on its way!).. As they say, it is all about perspective!

The Money panel talked about various sources of funds to start a business – VCs, Banks, Angels, Friends and family. Wish there was more discussion on the cash sitting in US corporations’ coffers that could be put to use to launch and nurture ideas, and the value of bootstrapping and growing a venture through revenue.

Finally regarding Markets, the panel I had the honor of leading (actually the topic was Globalization – how to survive and succeed in today’s global environment), the conclusion was somewhat counter-intuitive. We live today in a global society. Markets are global. Suppliers are global. Resources are global. Distances have shrunk completely. Each business – small or large needs to define what ‘globalization’ means to its operation in that context. Simply put, it would behoove businesses to take advantage of such a shrunken world – whether it is to tap into markets worldwide, identify locales to establish suppliers or operations in, or outsource activities to capable and cost efficient locations halfway around the globe. These operational considerations are equally applicable to an entrepreneur as to an established business.

In thinking about it, from an entrepreneur’s standpoint, the journey might be that of going from ‘locally global’  to ‘globally local’. In other words, it is easy, with today’s technology to ‘display’ a global image, from your garage. As you grow your business though, and start planting footholds, you start serving your customers and partnering with suppliers in different geographies, and you begin to go ‘local’. Is that the type of journey that is typical of a business that starts today ? Perhaps!

With that said, an entrepreneur’s primary motivation is the idea, the vision, the dream that made him take the plunge in the first place. The persistence, infinite optimism, the ‘fire in the belly’, the ‘never say die’ spirit – these are the qualities that define the entrepreneur. Everything else will fall in place in due time – locally or globally !!

More to come..

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Compassionate Capitalism

Had the opportunity to attend and be a part of a charity dinner for the organization ‘Akshayapatra’ - an ambitious initiative to feed millions of hungry children so that they can concentrate on getting a good education and become productive citizens. What is especially remarkable is the combination of extreme professionalism, technology deployment and operational efficiency, behind this massive operation.

With N R Narayanamurthy of Infosys

Not surprising, considering the names behind the movement – Desh Deshpande of MIT and Infosys Chairman Narayanamurthy. Not too many not-for-profit organizations can boast of so much success in such little time.

We all have been in business meetings where we joke that we are not ‘solving world hunger’ when tackling problems. It was interesting to be at an event where the gathering seemed to be working on that very mission.

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Interesting perspective on outsourcing

Interesting perspective on outsourcing WSJ 10/12/10

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TiECON Dallas Oct 2010

Looking forward to moderating TieCON conference panel discussion on Saturday, 10/16 – on the opportunities and challenges for firms/entrepreneurs operating in a global, connected landscape.. Check out  www.tiecondallas.com

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Impact of social media in retail marketing

Retail marketing is going through an unprecedented, disruptive shift. The speed and magnitude with which social media is affecting  consumer buying patterns and expectations, and retailers’ allocation of marketing dollars to these new channels is phenomenal. The new media has made it possible to develop awareness and branding and reach a huge consumer base instantly. On the flip side, loyalties can be fleeting and unless brands continue to stay ahead and innovate, they would inevitably live shorter lives. The fulfillment of consumer expectations, in most products, however requires considerable effort in streamlined processes and physical supply chains that do require careful planning and execution. Therein lies the beautiful balance between the ‘old’ and the ‘new’.. What is remarkable is how several ‘legacy’, ‘older’ brands have adapted extremely well and positioned themselves to take advantage of this opportunity – The Home Depot, Walgreens, Footlocker to name a few. The level of presence and comfort these companies have on the Net, in Facebook, Twitter etc is impressive. At the same time, newcomers with the seeming advantages of nimbleness and technology awareness have no doubt realized the need for having effective backend fulfillment processes and systems – Zappos and Toms come to mind. Interesting times indeed.

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Welcome to Nathan Research’s Blogspace

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